Sales Reps Make Less than Two Call Attempts

Here are three interesting or depressing sales statistics whether you’re a CEO, Vice President of Sales, or sales representative surveying the sales landscape today.

According to RainToday.com, about 50% of sales people won’t prospect. That’s the research. Even worse, the percentage of consultants who won’t prospect is even higher.¹

According to Insidesales.com, it takes between six and eight call attempts to reach a decision-maker. Their research also shows that most sales reps only make 1.7 call attempts to reach a new prospect…²

Here’s the good news! In studying 4,658 actual business technology buyers, research organization Marketing Sherpa found that more than 50 percent admitted to short-listing a vendor after receiving a well-timed and relevant phone call. ³

At Connect 5000, we firmly believe and tell our clients and prospects that on average, it takes between seven and 10 touches to get your message to sink in. There’s a reason why Coca-Cola keeps playing commercials over and over on television.

The research clearly shows that sales reps make less than two call attempts and then give up. If you are looking for a firm to do the dirty work behind the scenes and make quality touches and calls, then we might be a good fit for you.

¹  www.eyesonsales.com/content/article/6_keys_to_prospecting_success
² www.insidesales.com/insider/dialer/4-sales-tips-for-making-contact-and-avoiding-prospect-badgering/
³ Art Sobczak, Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling (New Jersey: John Wiley & Sons, 2010), p.10.