Revenue Comes from Sales

“Connectors are people who link us up with the world. People with a special gift for bringing the world together.” – Malcolm Gladwell from his book, “The Tipping Point”

If you could only use one word to describe me, that would be me in a nutshell.

Connector.

I’m blessed that my personal calling and vocational gifts lines up perfectly. As I mentioned in my previous post, I’ve been a “Resource” and “Connector” throughout my whole life. I have this gift to connect people socially, personally, professionally and even spiritually. Ironically, I make a living connecting people professionally which comes rather easily in my personal life.

This comes pretty handy in my line of work. Since August 2006, I’ve owned Connect 5000, a small boutique C-Level scheduling, training, and assessment firm based in Kansas City. We specialize in connecting Fortune 5000 decision makers with technology and consulting companies with high average sales. Hence the name “Connect 5000”. Connect is what we do. 5000 represents the Fortune 5000, the 5000 largest companies in the world. I have clients whose average sale is $40,000, others with $125,000 and some that are 7 figure deals. Typically they have long sales cycles and technology companies and consulting firms hire us to “connect” and “prospect” potential buyers for their service or product. We make the introduction and get out of their way.

Sales require prospecting. But it’s what people hate the most so it’s last on their list. Plus most people aren’t good at it. Once inside, they’ll close the deal. Opening the door is the problem. Prospecting’s not a priority because it’s mundane and tedious. And low response rates don’t help in the motivation department either.

We multiply sales by making call after call after call on your behalf. We schedule set appointments with Fortune 5000 decision makers. All your people have to do is show up and do what they do best—sell.

At the end of the day, it’s about all revenue and revenue comes from sales. Unless your phone’s ringing off the hook, you have to supplement sales… with meaningful introductions that lead to profitable connections.