Coming Soon: My Soon To Be Published Book!

Self-published via Amazon that is.

Writing a book has been on my bucket list for as long as I can remember. But like so many other things, it fell into the “someday” category until the Fall of 2018, when I casually mentioned my goal to my long-time friend, Stacy Stephens. With her encouragement and introduction to her friend and editor, Sara, my dream became reality.

Sometime this fall, my book “How to Score from First Base! (In Sales)” will be available in both print and electronic copy on Amazon.

Here’s a short description:

If long-term growth is your goal, this is your playbook. Are you struggling to get to first base with targeted companies? In today’s business climate, connecting with key decision-makers and securing meetings is a challenge. Executives rarely pick up the phone, typically ignore emails, and if you do happen to make a live connection, you have seconds to gain their attention. But even with these challenges, you can be successful at connecting with targeted companies by generating qualified sales meetings.

Learn how to:

• Write an introductory email or sales letter that gets a response.
• Leave voicemails that pique curiosity and result in a returned phone call.
• Quickly find contact information for direct decision-makers.
• Bypass the gatekeeper and connect with executives.
• Communicate your values and capture someone’s attention in 10 seconds or less.
• Ask open-ended questions that uncover a prospect’s pain, problems, and challenges.

Whether you are a new or seasoned sales professional, How to Score From First Base! (In Sales) will breathe new life into your day-to-day sales activity. Using both creativity and purposeful connection, this playbook provides a step-by-step guide to shortening sales cycles and multiplying revenue. Because if home plate is your endgame, first base is where you have to start.


Ray Ruecker

(Photo by John Schnobrich)