Connect 5000 Sales Prospecting Tip of the Day

Kansas City has been pounded by 2 heavy snowstorms the past few weeks. They’ve estimated that KC has gotten 20 to 25 inches of snow.

I started reading Aaron Ross’ book, “Predictable Revenue” last night. It’s an interesting read and I don’t agree with his opinion that cold calling is ineffective and doesn’t work.

If you’re doing it wrong, of course it’s ineffective.

Tip of the day: If you’re calling into a large company and the decision maker you’re trying to reach isn’t obvious or apparent, here are 2 ways to simply ask to determine who that person is. Call into the CEO, CFO or COO’s office. Chances are you’ll get his executive assistant.

1. Who’s the senior executive who reports to the CEO that’s responsible for _____?


2. Who is the right person to talk to about _____? (Verbatim from Aaron Ross’ book.)

I know, pretty basic right? Be direct, ask and you shall receive. Most of the time anyway.

The executive assistant will answer in 3 typical ways:

1. You need to talk to _____.

2. We don’t give out names.

3. Get lost!

I’m Ray Ruecker with Connect 5000 and happy sales prospecting to you!