What does sales have to do with playing the lottery?

As you probably know grocery prices keep going up and up.

Last night, I helped my wife put our 2 kids to bed and I hit the grocery store. I checked out and realized that I had a $1 coupon that I forgot to redeem. So the cashier told me to go to customer service and they’ll take care of it.

I went over to customer service, explained my situation and handed my receipt. I asked if they could simply just put the money back on my card. The gal said no because anything under $5 is returned in cash. Fine with me. No big deal except I rarely carry cash.

So I decided to do something out of the ordinary and buy a scratch lottery ticket with my dollar.

I scratched it off and got a perfect tic-tac-toe on my ticket and the prize said I won double. As I mentioned before, I hardly play the lottery.

So I handed my ticket to the customer service agent and she scanned it and told me I won $40! Wow! I thought she was kidding. So I took my money and left very happily.

Moral of the story: I’m not suggesting you play the lottery as a path to prosperity and success. But if you don’t play, you have 0% chance of winning.

Same with sales prospecting: if you don’t reach out to a potential prospect, you have a 0% chance of doing business with them.

If you do reach out to someone proactively, at least you have a shot. A tiny shot. But a better shot than zero.

All us sales reps want is an opportunity right? So reach out to prospects and play to win.

I’m Ray Ruecker with Connect 5000 and I won the lottery! (Sorta kinda!)