What do Super Bowl ads and lead generation campaigns have in common?

The Super Bowl is next month folks!

Answer: Sometimes they work, sometimes they don’t. Sometimes they bring in substantial leads and increased revenue. Sometimes they don’t.

The funny thing about sales, marketing and advertising is that some campaigns works. Some don’t.

Why? I have no idea. Maybe it’s bad timing. Or the wrong audience. Or just part of life.

When a $3 – $4M Super Bowl ad becomes a dud, the network doesn’t return the money.

Just because a Super Bowl ad doesn’t work (Groupon a few years ago), does that mean you never run another one? Of course not.

Same way with lead generation campaigns.

I’m Ray Ruecker with Connect 5000. Happy Friday to you!