It’s not over…. unless you give up!

A few weeks ago, I wrote about a potential client that I thought I had landed. I thought it was in the bag. Then my contact told me the next day he was no longer with the company. Ouch!

So the story isn’t over just yet. I haven’t landed this prospect as a client yet but there’s progress.

The Sales VP who is no longer with the company gave me a name and number of who to call and try to revive the deal. I thought it was a long shot and I was discouraged and frustrated. This was September 19.

So I called the contact and left him a messages several times.  I was ready to close the file and move on.

This Tuesday, I’d tried this person again and he answered the phone and I was not expecting him to answer his phone. He said to email him and if he was interested that he’d reach out after I explained why I called and referenced the Sales VP’s name.

I emailed him per his request and closed the account in

The next day he emailed back to set up some time to talk. So we did yesterday for 52 minutes. There is pain, need, and they have funding for it.

He arranged a call for next week with 2 of us colleagues in the company and they both accepted the meeting invite.

Moral of the story: Don’t give up. It’s never over until they say “No”. Believe me, I wanted to throw in the towel and move on. But I figured I had nothing to lose by trying to revive this account.

There’s a strong chance that they may not move forward. I’m okay with that and if that’s the case, I’m grateful for the 2nd chance and another “at bat”. That’s all we ask for as sales reps, right?

Stay tuned!

I’m Ray Ruecker with Connect 5000 and I leave you with a quote from Winston Churchill: “Never, never, never give up!”