Voicemails and Cleavage: What should they have in common?

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Answer: They both should arouse curiosity if they are done properly.

Crude analogy? Perhaps!

Is the desired end result the same? I say yes! Read more

2.7 Seconds To Capture Someone’s Attention?

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“According to email provider ExactTarget, people take 2.7 seconds to decide if they will read, forward, or delete a message. These busy people sit with their finger on the delete button…” confirms Jill Konrath in The Ultimate Guide to Email Prospecting.

Yikes!

2.7 seconds! That’s it?

I guess I shouldn’t be surprised. I did some Internet research and experts guessed that we see an average of 3,000 ads per day. What if they are only half or a third right? 2,000 ads a day? 1,000 ads a day? Regardless, it’s a large number. Read more