Another Creative Lead Generation Idea To Get Into Targeted Companies
Merry Christmas and Happy Holidays everyone!
I came across this site earlier this year on creative ways to prospect and get inside targeted companies.
Here’s the link: http://www.littlebookthatsells.com/
I’ve ordered a few batches from this company and the feedback has been exceptional. Only one prospect had constructive feedback and he thought it was “gimmicky”. (You can’t win them all!)
In a nutshell: your targeted prospects get bombarded with phone calls, emails, texts and sales letters via snail mail.
How do you stand out differently in all this noise?
When’s the last time you received a box in the mail that contained a children’s illustration book and music player narrating your company and story?
This company will do it at a very cost effective rate. I sent out 40 boxes and set up 4 meetings so far during this holiday season. Yes, it’s a small sample size, but when was the last time you generated a 10% response rate?
Here are 3 reasons why you should trying doing something different and creative:
- It will catch the attention of very busy executive decision makers. (Again, when was the last time you received a box in the mail at work?)
- The gatekeeper may be less likely to open the box because it may be a personal, not work related item.
- It’s a better and sticky way to get your message across. Prospects can delete emails and voicemails quickly. They are less likely to throw away a book and music player.
Here’s what the prospect gets in each box:
- A custom children’s book narrating your company story and value proposition.
- A music player and headphones so prospects can hear your story audibly.
- A handwritten note and call to action
- Samples or any giveaway you deem appropriate. (Like a $5 Starbucks card.)
If you are a B2B company and have a medium to high average sale, I recommend you try something different and creative like “The Little Book That Sells” to get inside targeted companies.
I’m Ray Ruecker with Connect 5000.