Happy November Everyone!

/in /by

Hey everyone!

Wow! This year has flown by quickly.

10 months down. 2 more to before we say goodbye to 2019!

I don’t have anything life-shattering to say that hasn’t been said already but I have much to be thankful and grateful for.

As we celebrate the Thanksgiving holiday in a few weeks, I am thankful for clients, revenue and income.

And for my sales reps who work for me: Anne, Hanna, Linda, Patti, and John! You are the ones who make Connect 5000 happen each and every day!

I’m Ray Ruecker with Connect 5000!

Content Marketing Myth: Good content rises to the top!

/in , , /by

Hello everyone!

I read an article recently by Jeremy Miller of Sticky Branding.

In his words verbatim straight from the article:

“Today, you can write a hundred articles and not generate a single lead. According to a research report by Moz, 50% of articles published have no likes, shares, comments, and probably no views.

Sure, it’s easy to say things like, “Good content rises to the top.” No, it doesn’t!

You can write brilliant articles that people should actually pay for, but that doesn’t mean anyone will be compelled to buy your services. Why? Because they don’t see them!”

Here’s the link to the article from Moz.

Takeaway: so are you wasting time, money and effort to generate content marketing that no one is reading or seeing?

Perhaps we should write less content and be more intentional at doing outbound outreach (AKA direct selling) to your ideal prospects. Just a thought.

I’m Ray Ruecker with Connect 5000.