Happy New Year everyone!
I have been reading Chris Lytle’s book “The Accidental Sales Manager” this month and it’s a great read.
I came across this email he uses after repeated attempts of getting a hold of a prospect. Here it is verbatim:
Subject: Quick Question
I still have you on my ‘waiting for’ list of people I’m expecting to hear from. Am I still on your radar?
Short, sweet and to the point. I love it!
I had been trying to reach a Sales VP for quite some time and had left multiple emails. I used this “magic email” and got a response on Thursday. Was it favorable? No because the Sales VP is switching jobs. Effective? Yes! I can move this company out of my pipeline and move on to other deals.
Will this work every time? Does anything?
I’m Ray Ruecker with Connect 5000 and hope your 2014 is going well!