A Blog Post About Blogs and Blogging

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Happy Tuesday everyone!

I came across this article yesterday.

Apparently, there are more than 440 million blogs in the world!

For comparison’s sake, there were 325.7 million people living in the USA as of 2017.

That’s more than 1 blog per man, woman, and child in the United States! Yikes!

Is blogging important? Depends on what kind of business you’re in.

I, myself, subscribe to numerous blogs. I consume them but have never bought from several thought leaders who have quality content. Chris Brogan, Michael Hyatt and others come to mind. Top notch thought leaders who provide lots of content marketing, but I’ve yet to invest in their products or services.

I’m not saying that blogs aren’t important and that you shouldn’t have one.

With attention spans at a premium and executives are dealing with severe information overload, how do you stand out?

Unless you have gobs of money to spend like Apple, Amazon, Facebook, and other tech giants, how do you compete?

Can you trace a new client or sale directly to a blog post(s) you created?

If not, should you keep blogging? It’s a rhetorical question of course but I hope it makes you think before blogging.

What’s the end game? To get more clients? Look more credible? Be a thought leader?

None of these are bad but with the sheer volume of blogs out there, does it make sense to continue doing so just because everyone else is doing it?

I’m Ray Ruecker with Connect 5000. Thanks for reading my blog.

Happy October!

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Happy October everyone!

Fall and football are here! College basketball starts later this month.

Rock Chalk Jayhawk!

I wish I had something profound to say on this blog post, but I don’t.

One quick update from last month’s post seen here.

One company moved forward.

Another company who was looking for a fractional Sales VP emailed me they were going in a different direction.

The company across from my existing client is still engaged and they have a ton of initiatives going on. They haven’t said yes or no.

The company who moved forward? They graciously sent me over a referral who started October 1 as well. For that, I’m thankful and grateful.

On a completely separate note, I sent a Cutco knife to an old client of mine. I didn’t need anything from him but hadn’t talked to the CEO in several months.

The note simply said: “Thank you for “carving” out time to add me to your team last year”.

That was it and I had his name embroidered on the knife.

Ironically, I ran into him at a restaurant Saturday night while out and about.

Cheers and success to you all as you enter the 4th quarter of the year!

I’m Ray Ruecker with Connect 5000! Go Denver Broncos!