And Another Lead Generation / Corporate Gifting Idea
Happy summer everyone!
Today is the last day of June! 6 very long months down! 6 more to go! Cheers to the rest of the year. I’m hoping things get smoother!
No worries, I won’t be talking about the global pandemic. Or protests either.
A few years ago, my wife visited her parents and came back with a bottle of red wine. I am not a red wine drinker so I was very indifferent. She kept raving about how wonderful this “Middle Jane” red wine was but she couldn’t find it anywhere.
So as a surprise for her, I scoured the Internet and local liquor stores looking for it. No local store in Kansas City carried it but I finally found out the source.
Scout & Cellar is a direct sales company that sells clean crafted wine directly to consumers. They use reps similar to other MLM companies out there BUT I like this firm because they sell a product that people use frequently and need to reorder. Especially with the recent pandemic.
I spoke with a gal I knew was a rep, signed up under her, and have been giving bottles of wine to friends and family AND sending bottles of wine and gift sets to current clients.
No worries, I email my clients beforehand and ask a very simple question: “Red, White, or Blush?”
This also helps to make sure I don’t offend anyone who isn’t a wine drinker without any awkwardness.
With clients, prospects, friends, and family going unchartered territory the past few months, here’s a not expensive way to make yourself memorable and stand out.
John Rulin wrote THE book on corporate gifting titled ” Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” and I encourage you to read it.
He didn’t give me the idea of sending wine to clients but his book triggered the idea.
Happy early 4th of July everyone!
I’m Ray Ruecker with Connect 5000.
(Photo by Justin Aikin)