Hey everyone!

Happy Spring and early Easter!

Ray Ruecker here with Connect 5000.

I realized I hadn’t posted since our Christmas staff luncheon in December 2017.

It’s almost April! Where does time go? 3 months went by quickly.

I’d like to say that I was busy but that sounds like a humble-brag or too pretentious in today’s culture.

Business is as usual and I met with some prospects in New York City in February and did a sales prospecting training session in Seattle a few weeks later.

The beauty of being an entrepreneur and owning your own company is that you get to set the pace.

I’ve been married for almost 13 years in May and have an 8-year-old daughter and 5-year-old son. I work to live and not the other way around. Finding the right work balance is always tricky.

I don’t have anything earth-shattering to share but one thing constantly sticks out:

In a noisy, crowded, technological world, how do we stand out and get our message across?

Yes, it’s rhetorical but lots of factors at play:

Decision fatigue.

Information overload.

Ad bombardment.

Short attention spans.

The experts tell you to have a blog, produce lots of content, have a Facebook page. Instagram too! Don’t forget Twitter, Youtube, LinkedIn, etc.

I could go on and on but you get the point.

The answer might be one human, high quality, personal connection at a time.

Yes, it’s not sexy but what’s the alternative, unless you have a marketing budget like Apple, GE, or Amazon?