(And we wonder why it’s tough to get prospect’s attention!)

Happy December folks!

I came across an article recently by Netcraft.

Netcraft is an internet services company based in the United Kingdom which provides internet security services.

Netcraft did some surveys in January 2018 and realized there are 1,805,260,010 websites worldwide.

I’m going to go out on a limb and say that almost a year later, that number’s gone up since then.

So what? Why does this matter?

Because one of the things I’ve argued over and over is that sales executives aren’t losing to competitors a majority of the time, they’re losing to the status quo. With 1.8 BILLION websites and counting, executive decision-makers are overwhelmed and time is a precious commodity.

Andrew Jenkins said it best: “Too many fishermen, not enough fish.”

In the words of Jeremy Miller: “Prospects are experiencing digital marketing fatigue and are tuning out. With the noise factor skyrocketing and digital fatigue setting in, you need to find new ways (or more accurately, old school ways) to engage your customers.”

Old school ways? Dare I say direct selling or outbound sales prospecting?

I’m Ray Ruecker with Connect 5000.