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Ray Ruecker

About Ray Ruecker

This author has yet to write their bio.
Meanwhile lets just say that we are proud Ray Ruecker contributed a whooping 206 entries.

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My Post-Election Sales Tip of the Day

November 16, 2016 in Cold Calls, Lead Generation, Prospecting /by Ray Ruecker

I, like countless other Americans am glad that the 2016 presidential election is over! (This is not a political post or an endorsement of the President-Elect. I’m a registered independent voter and voted for Gary Johnson since I couldn’t bring myself to vote for Hillary Clinton or Donald Trump.) There are countless reasons and factors […]

Prospecting Targets: Ready, Fire, Aim?

November 3, 2016 in Cold Calls, Prospecting /by Ray Ruecker

In order to be successful at setting appointments via prospecting, cold calling, or sales calls, you must target well. It doesn’t matter if you have the greatest steak recipe in the world, if you’re targeting vegetarians you probably won’t be too successful.

Voicemails and Cleavage: What should they have in common?

October 20, 2016 in Sales /by Ray Ruecker

Answer: They both should arouse curiosity if they are done properly. Crude analogy? Perhaps! Is the desired end result the same? I say yes!

2.7 Seconds To Capture Someone’s Attention?

October 5, 2016 in Cold Calls, Prospecting, Sales /by Ray Ruecker

“According to email provider ExactTarget, people take 2.7 seconds to decide if they will read, forward, or delete a message. These busy people sit with their finger on the delete button…” confirms Jill Konrath in The Ultimate Guide to Email Prospecting. Yikes! 2.7 seconds! That’s it? I guess I shouldn’t be surprised. I did some […]

Ask and You May Receive: A Short Story On Price Discounting

September 23, 2016 in Sales /by Ray Ruecker

A few years ago I bought a brand new Toyota RAV4 which came up with an optional subscription for satellite radio. I won’t say who the company was but it rhymes with “curious”. I tend to keep the radio off in my car to think and clear my head but do like commercial free radio […]

How many appointments should a sales person have in 12 months?

September 21, 2016 in Cold Calls, Prospecting, Sales /by Ray Ruecker

The answer is of course, it depends! I’ve interviewed candidates for Connect 5000 recently since we are slowly expanding and growing. When I chat with sales candidates, I ask them how many sales calls were they required to make in their previous job. Their answer: 100 a day. When I ask how much money do […]

Sales Reps Make Less than Two Call Attempts

September 8, 2016 in Prospecting, Sales /by Ray Ruecker

Here are three interesting or depressing sales statistics whether you’re a CEO, Vice President of Sales, or sales representative surveying the sales landscape today. According to RainToday.com, about 50% of sales people won’t prospect. That’s the research. Even worse, the percentage of consultants who won’t prospect is even higher.1 According to Insidesales.com, it takes between […]

Sales Book Review: New Sales. Simplified.

August 29, 2016 in Cold Calls, Prospecting, Sales /by Ray Ruecker

Happy almost Labor Day! My daughter was a flower girl in my wife’s cousin’s wedding recently. So my wife, daughter, and her parents flew out to LA to make it to the rehearsal in time. I flew out Friday evening to join them. I ordered Mike Weiberg’s book “New Sales. Simplifed.” on Amazon and took […]

1/4 Inch Hole or 1/4 Inch Drill?

August 8, 2016 in Cold Calls, Prospecting, Sales /by Ray Ruecker

I came across 2 articles this week on selling with features and benefits instead of outcomes and results. They used the same exact illustration: “Each and every year, millions of 1⁄4-inch drill bits are sold, yet nobody buying any one of these 1⁄4-inch drill bits actually wants a 1⁄4-inch drill bit. Then, why do they […]

The Presidential Election and Sales Prospecting

July 25, 2016 in Cold Calls, Prospecting, Sales /by Ray Ruecker

I have some slightly bad news for you regarding the upcoming election in November: No matter who wins the 2016 presidential election, unless your phone is ringing off the hook or you’re up to your ears in referrals, you are still going to need to be proactive and reach out to prospects by phone or […]

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