Happy March everyone! March Madness has begun! I’m hoping my KU Jayhawks go far in the tournament. Final 4 or bust! I recently read John Ruhlin’s book “Giftology”. This short book was on the art and science of using gifts to cut through the noise and clutter of life to open conversations, generate referrals and […]
(Disclaimer: I was not compensated in anyway to promote this service. I pay my monthly subscription with my own funds.) Ever wonder if the email you sent to a client, prospect, colleague, or friend actually made it to their inbox and that they actually opened and read it? Well, say no more! Problem solved! In […]
Hey everyone! In December 2016, I had a conversation with a VP of Marketing of a $3.7B software company in the Kansas City metro as well as a referral lead for a Sales Director in California by an existing client of mine. We had solid conversations, both prospects had pain and need and I could […]
(This blog post is geared towards companies who sell B2C or sell multiple products or services at a low to middle price point in the B2B space.) My daughter, who is in 1st grade, joined Brownies this year and started selling Girl Scout Cookies for her troop. We had a late start on sales so […]
Happy New Year everyone! I hope that your 2017 started off in the right direction. I’m an avid reader. I have roughly 156 books on my Barnes and Noble Nook and 27 books on my Amazon Kindle App. I enjoy reading about sales, marketing, management, small business success stories and entrepreneurship. If you were to […]
Merry Christmas and Happy Holidays everyone! I came across this site earlier this year on creative ways to prospect and get inside targeted companies. Here’s the link: http://www.littlebookthatsells.com/ I’ve ordered a few batches from this company and the feedback has been exceptional. Only one prospect had constructive feedback and he thought it was “gimmicky”. (You can’t […]
Happy December everyone! There’s a Sales VP in town who I wanted to secure a meeting with. As with other prospects, he was very elusive and busy. I looked at his LinkedIn profile and noticed he was on the board of a non-profit organization here in town. I checked out the non-profit and decided to […]
I, like countless other Americans am glad that the 2016 presidential election is over! (This is not a political post or an endorsement of the President-Elect. I’m a registered independent voter and voted for Gary Johnson since I couldn’t bring myself to vote for Hillary Clinton or Donald Trump.) There are countless reasons and factors […]
In order to be successful at setting appointments via prospecting, cold calling, or sales calls, you must target well. It doesn’t matter if you have the greatest steak recipe in the world, if you’re targeting vegetarians you probably won’t be too successful.
Answer: They both should arouse curiosity if they are done properly. Crude analogy? Perhaps! Is the desired end result the same? I say yes!
