“Can you help me please?”
You may have been expecting some thing more complex and deeper, but I’m just a simple guy.
Most people like to help other human beings out. If you’re nice, polite, and professional. Read more
The past few weeks I’ve met up with or had lunch with a social media coach, a sales vice president for an employee benefits company, a financial adviser, and a sales representative for a data and storage solutions company.
Guess what challenges they all have in common? Read more
The answer is:
A. It depends.
B. Some of the time.
C. Yes, if you have something relevant to say that arouses curiosity.
D. All of the above. Read more
Last week I did some heavy sales and marketing for Connect 5000. My employees and I play a dual role: filling our client’s sales pipelines as well as our internal one. We know that clients do not last forever. We always need to keep our pipeline full because the harsh reality is that clients leave you for a variety of reasons and it may not be your fault at all. Sometimes it is. Sometimes it isn’t.
For 3 days, I did some marketing activities and got zero positive responses. 3 days felt like an eternity. It isn’t. We all know that you have to plant a ton of sales seeds for the future. Some sprout up quickly. Others take months.
I felt a little discouraged due to my instant gratification nature and wanted results like NOW. Read more
1. The goal of cold calling or sales prospecting is to secure a meeting or appointment. (It’s not to sell.)
2. The goal of leaving a voicemail is to get the prospect to return your call by arousing curiosity. (It’s not to sell.)
3. The goal of the sales meeting is to qualify the prospect to see if there’s an opportunity and to uncover pain and problems. (It’s to sell and solve problems!)
Keep it simple!
Happy Good Friday and Easter to you!
In my previous post on how to succeed at getting solid sales appointments, I wrote about identifying your target niche audience and being as specific as possible.
For example, at Connect 5000, our target market is software, technology, and consulting firms with large average sales and long sales cycles. If a company’s average sale is at least $25,000 they’re in our sweet spot. Hopefully you can identify and articulate your company’s in 2 sentences or less. Being specific not only helps you, but potential prospects who approach you as well. Read more
“Connectors are people who link us up with the world. People with a special gift for bringing the world together.” – Malcolm Gladwell from his book, “The Tipping Point”
If you could only use one word to describe me, that would be me in a nutshell.
Connector.
