Here’s a great post from insideview.com, a great resource for sales folks!
In sales, money is made when a salesperson goes beyond the initial cold call. In fact, about 80 percent of all sales are made after five to 12 contacts between the sales person and prospect. The sales person, when pinpointing a potential sale, must dig in. The rep must engage the prospect in a variety of ways, whether it’s through social media or customer referrals, and through several contacts and interactions.
They have to go beyond the age-old art (or archaic practice, depending on who you ask) of the ever-waning cold call. Because sales people have to be constantly chasing a prospect for a sale, they leave themselves room for error. They might get cranky after a prospect won’t bite initially, or they might chase a prospect not worth chasing. Worse, a sales rep might drop a prospect who would’ve bought if the sales rep were more persistent. Read more