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Ray Ruecker

About Ray Ruecker

This author has yet to write their bio.
Meanwhile lets just say that we are proud Ray Ruecker contributed a whooping 205 entries.

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4 Successful Email Prospecting Subject Lines That Get Opened

August 16, 2012 in Cold Calls, Prospecting, Sales /by Ray Ruecker

Before I make a sales prospecting call, I usually send the prospect an email first. Why? 2 main reasons: 1. Some people are more accessible electronically than by phone. (Smartphones, tablets, etc.) 2. A good excuse and context to reach someone via phone.

Are Your Salespeople Still Cold Calling? The Ugly Truth

August 15, 2012 in Sales /by Ray Ruecker

I came across a great article that I DID NOT write but thought it was relevant and had a great message. Enjoy! (I put in bold the really important parts for those of you who skim articles!) Cold calling.  It sounds so…20th Century. Some industries still break-in their salespeople by putting them on the phone […]

Silence and Sales Prospecting

August 6, 2012 in Sales /by Ray Ruecker

This post is not about being quiet and listening to your prospect. Although it’s very important, I want to discuss another form of silence. We live in a very noisy world. Experts say that we get bombarded with at least 3,000 messages per day, both professional and personal.

Sales Blunder I Made: Naming My Competition!

July 30, 2012 in Cold Calls, Prospecting, Sales /by Ray Ruecker

I was engaged in discussions with a consulting in Seattle, WA about them using my services. They had 18 clients that they acquired through networking, referrals, and introductions. Their networked had been tapped out and they had to come up with an offensive sales and marketing plan to reach out to prospective clients who’ve never […]

How Many Contact Attempts Before You Give Up?

July 26, 2012 in Cold Calls, Prospecting /by Ray Ruecker

Bad News: According to Jill Konrath, founder of SellingtoBigCompanies.com, in today’s business environment, you should expect to contact corporate decision makers at least eight to 10 times. If you’re trying to reach C-level executives, expect to make 12 to 14 contacts before you give up. (Source: http://www.success.com/articles/570-selling-to-big-companies)

Client Testimonial Versus Self Promoting

July 24, 2012 in Sales /by Ray Ruecker

Obviously it’s important to sell yourself, your product or service, and your company when you’re in front of a prospective client. It’s a fine line because you don’t want to come across a pushy salesperson but you want to be persuasive. If I tell you how great my service is, I may come across as […]

Pay Per Appointment or Flat Monthly Rate?

July 11, 2012 in Cold Calls, Prospecting, Sales /by Ray Ruecker

When companies inquire about our services, they sometimes ask if Connect 5000 gets compensated by the sales meeting or on a monthly retainer. There’s a formidable competitor of mine out on the East Coast who charges by the appointment. I believe like $700 a meeting. There’s no upfront fees and they only get paid if […]

First Meeting: Face to Face or Teleconference?

July 4, 2012 in Cold Calls, Prospecting, Sales /by Ray Ruecker

Happy 4th of July to you! Can you believe how fast the 1st half of 2012 came and left? I met with a VP of Sales of a large health benefits organization here in town this week. She and I discussed whether the first sales meeting should be face to face or by phone. She […]

What Happens In Vegas Doesn’t Stay In Vegas!

June 28, 2012 in Sales /by Ray Ruecker

Last week I attended Jigsaw’s 3rd Annual Rainmaker’s Conference for 3 days in Las Vegas. I’m considered a “Rainmaker” because of my ratings and usage. Jigsaw is a community website wiki that was sold for $170M to Salesforce.com. They renamed it Data.com recently. As you may or may not know, LinkedIn shows you companies, names, […]

Great Post On Being Politely Persistent

June 27, 2012 in Cold Calls, Prospecting, Sales /by Ray Ruecker

Here’s a great post from insideview.com, a great resource for sales folks! In sales, money is made when a salesperson goes beyond the initial cold call. In fact, about 80 percent of all sales are made after five to 12 contacts between the sales person and prospect. The sales person, when pinpointing a potential sale, […]

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